Dietary Supplement Executives Launch Nutra Services International
Two dietary supplement executives have launched Nutra Services International LLC, Westport, CT, a service business formed to help dietary supplement companies enter or improve sales performance in Asian markets. Nutra Services International will initially offer this service in Japan, South Korea, Taiwan and Indonesia. Ken Roffe, Nutra Services’ CEO, and Steve Hanson, the company’s consulting partner, have backgrounds that in­clude the international launch and management of two of the industry’s most highly regarded brands—Ester-C vitamin C and FloraGLO lutein. Nutra Services’ offerings will be tailored to each client’s need, including market structure studies of specific categories, identification, development and im­plementation of any needed regulatory approval process, creation of partner or distributor selection criteria and selected partner management, and creating and monitoring sales and marketing plans.